Introduction
An Affinity Diagram is a tool that
gathers large amounts of language data (ideas, opinions, issues) and organizes
them into groupings based on their
natural relationships.
The Affinity process is often used to group ideas generated by brainstorming.
It is one of the seven management and planning tools.
The tool is commonly used within project management and allows large numbers of ideas stemming from brainstorming to
be sorted into groups, based on their natural relationships, for review and
analysis. It is also frequently
used in contextual inquiry as a way to organize notes and insights from field interviews. It can
also be used for organizing other freeform comments, such as open-ended survey
responses, support call logs, or other qualitative data. Affinity diagrams can
be used to:
1.
Draw out
common themes from a large amount of information
2.
Discover
previously unseen connections between various ideas or information
3.
Brainstorm
root causes and solutions to a problem
Because many decision-making exercises begin with
brainstorming, this is one of the most common applications of affinity
diagrams. After a brainstorming session there are usually pages of ideas. These
won't have been censored or edited in any way, many of them will be very
similar, and many will also be closely related to others in a variety of ways. What
an affinity diagram does is start to group the ideas into themes.
Advantages
|
Disadvantages
|
Involves entire test team so they can all
"own" the data
|
Can be time-consuming
|
Builds teamwork
|
Can be time-consuming
|
Consolidates lots of customer data into meaningful
design criteria
|
|
Identifies customer work practices
|
Process sequence
Step 1: Describe the problem
or issue
Here the issue that we need to brainstorm is
about the uses of old news paper.
Step 2: Generate ideas
The idea is generated by using
the brainstorming session within the group members. Usually, the idea is
generated by writing onto the separate sticky notes.
Step 3: Display ideas
The generated ideas are post on
a chartpack, a wall, or a table in a random
manner.
The
uses of old newspaper
use as
umbrella when caught in rain protect
car seats from muddy or wet clothing
spread over outdoor benches to protect clothing put into loose shoes to tighten
spread over outdoor benches to protect clothing put into loose shoes to tighten
stuff in
leather shoes to preserve shape stuff in wet shoes overnight to dry
crumple and place in suitcase for couple of weeks to remove stale odors
use as mat when polishing shoes stuff hats to keep their shape
crumple and place in suitcase for couple of weeks to remove stale odors
use as mat when polishing shoes stuff hats to keep their shape
stuff
leather handbags in storage use as padding under a table cloth
wrap around candle bottoms so they'll fit holders tighter store records between sheets
cover store windows when remodeling cover furniture when away on vacation
cover furniture when sanding or painting
wrap around candle bottoms so they'll fit holders tighter store records between sheets
cover store windows when remodeling cover furniture when away on vacation
cover furniture when sanding or painting
spread on
floor underneath rug when shampooing
dampen and spread over window-panes before painting
dampen and spread over window-panes before painting
use to dry and polish window after washing fold to make a sheath for
a knife
dampen a
bit and use to clean typewriter keys make a hat when painting
place in closed windows to eliminate wind rattle
stuff under doors and in cracks to stop cold wind from coming in
use as a bounce reflector when taking flash photographs or use to reflect sunlight into shadow areas
place a sheet in jar tops to tighten loose lids make unusual lamp shades
make dress patterns protect table when children are painting or gluing
use as wallpaper for a doll house make paper chains make paper dolls
make paper mache handicrafts make kites make party hats
occupy children by letting them color and paint the cartoons make a child's play tent
use to raise height of child at table
place in closed windows to eliminate wind rattle
stuff under doors and in cracks to stop cold wind from coming in
use as a bounce reflector when taking flash photographs or use to reflect sunlight into shadow areas
place a sheet in jar tops to tighten loose lids make unusual lamp shades
make dress patterns protect table when children are painting or gluing
use as wallpaper for a doll house make paper chains make paper dolls
make paper mache handicrafts make kites make party hats
occupy children by letting them color and paint the cartoons make a child's play tent
use to raise height of child at table
use as a
stepstool emergency pot
holder emergency
dust pan
cut out articles and make a scrap book on a specific. subject of interest to you
use to remove heavy grease from oven start fires
roll, secure in middle with elastic and fringe one end to use to get rid of cobwebs
use as a fan to make fires burn better muffle a loud alarm clock
sharpen pencils by rubbing the point on newspaper
muffle the sound of a typewriter by using as a mat underneath
place under heavy objects on wooden tables
cut out articles and make a scrap book on a specific. subject of interest to you
use to remove heavy grease from oven start fires
roll, secure in middle with elastic and fringe one end to use to get rid of cobwebs
use as a fan to make fires burn better muffle a loud alarm clock
sharpen pencils by rubbing the point on newspaper
muffle the sound of a typewriter by using as a mat underneath
place under heavy objects on wooden tables
Step
4: Sort ideas into related groups
Group
1:
use as
umbrella when caught in rain protect
car seats from muddy or wet clothing
spread over outdoor benches to protect
clothing put
into loose shoes to tighten
cover furniture when away on vacation
stuff under doors and in cracks to stop
cold wind from coming in
use as a bounce reflector when taking
flash photographs or use to reflect sunlight into shadow areas
emergency pot holder emergency dust pan
Group
2:
stuff in leather shoes to preserve shape stuff in wet
shoes overnight to dry
crumple and place in suitcase for couple
of weeks to remove stale odors
cover furniture when sanding or painting make unusual lamp shades
dampen and spread over window-panes
before painting fold to make a sheath for a knife
protect table when children are painting
or gluing cover store windows when remodeling
make a hat when painting
Group
3:
use as mat when polishing shoes use to dry and polish window after washing
use to dry and polish window after
washing use to remove heavy grease from oven
spread on floor underneath rug when
shampooing
dampen a bit and use to clean typewriter
keys
roll, secure in middle with elastic and
fringe one end to use to get rid of cobwebs
Group
4:
stuff hats
to keep their shape stuff leather handbags in storage
use as
padding under a table cloth store records between sheets
wrap around
candle bottoms so they'll fit holders tighter start fires
place in
closed windows to eliminate wind rattle use
as wallpaper for a doll house
make dress
patterns make paper chains make paper dolls
make paper mache handicrafts make kites make party hats
make paper mache handicrafts make kites make party hats
occupy
children by letting them color and paint the cartoons make a child's play tent
use to
raise height of child at table use as a stepstool
cut out
articles and make a scrap book on a specific. subject of interest to you
use as a
fan to make fires burn better muffle
a loud alarm clock
sharpen pencils by rubbing the point on newspaper
muffle the sound of a typewriter by using as a mat underneath
place under heavy objects on wooden tables
sharpen pencils by rubbing the point on newspaper
muffle the sound of a typewriter by using as a mat underneath
place under heavy objects on wooden tables
place a
sheet in jar tops to tighten loose lids
Step
5: Create header for each group
Emergency
situation
Cover
and protection
Cleaning
tools
Tools and stuffs
Step
6: Draw the finish affinity diagram
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